Products
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Trade Ready: Welcoming Visitors by the Busload
CourseWelcome visitors by the busload. Learn how the travel trade works, set group rates partners can count on, and host groups with confidence. Includes a hands-on workbook and a 30-day plan. Course 3 of Ready, Set, Grow.
Free
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Making the Case for Tourism: Residents, Elected Officials, and Community Support
CourseTourism is a resident's issue. Learn what tourism does for your community, who needs to hear it, and how to turn local data into stories that stick at council meetings and beyond. Leave with a year-round plan for making the case.
Free
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Measuring What Matters: Tourism Data Your Board and Community Will Understand
CourseNumbers don't speak for themselves. Learn to choose the measures that matter, read tourism data with confidence, and turn it into a clear story your board, partners, and residents will understand and act on.
Free
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Crisis Ready: Prepare, Respond, Recover
CourseWildfire, flood, a closed bridge, a viral rumor. Learn how your destination can prepare before a crisis, respond with clear and caring communication, and recover thoughtfully. Leave with a one-page crisis-ready starter plan.
Free
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Welcoming the World: International and Culturally Diverse Visitors
CourseEvery guest deserves to feel expected. Learn practical ways to welcome international and culturally diverse visitors: clear communication, curiosity without stereotypes, service that fits, and respect for local and Indigenous cultures.
Free
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Market Ready: Get Found, Understood, and Booked Ahead
CourseHelp the right visitors find you. Learn how to describe your experience, price it, share it online, and show up where travelers plan their trips, then build a simple marketing plan you can actually keep up with.
Free