Become Charm City Certified

Show your community pride and join those who are Charm City Certified

  • Earn official recognition and unlock exclusive perks with the Insider Pass—featuring discounts and special offers at local restaurants, attractions, and shops throughout Baltimore.

  • Boost your confidence and career by learning how to create authentic, welcoming experiences for every guest, visitor, or neighbor—whether you’re working, volunteering, or just proud to call Charm City home.

  • Become a local expert and storyteller with insider knowledge of Baltimore’s neighborhoods, history, and hidden gems—so you can help others fall in love with our city, just like we have.

Course curriculum

    1. Welcome from the Visit Baltimore Education & Training Foundation

    2. What to Expect: Program Overview

    3. Why It Matters: The Impact of You

    4. Incentives and Recognition

    5. Baseline Survey

    6. Glossary of Terms

    1. You Matter More Than You Know

    2. Reflection – What does tourism mean to you?

    3. This Is Bigger Than You Think

    4. Community Outcomes

    5. Reflection - What's Your Baltimore

    6. The 30-Second Impact

    7. Words Matter

    8. Your First Step as a Champion

    1. From Billie to Berger: What Makes Baltimore, Baltimore

    2. Come And Explore Baltimore

    3. Baltimore Neighborhood Guide

    4. Baltimore’s Legends – Who Did What?

    5. What Does Baltimore Mean to You?

    1. Your Voice Matters Here

    2. Real Questions: “What Do I Say When…?”

    3. What’s Your Charm City Story?

    4. Roleplay Challenge: You’re the Concierge Now

    5. Top 5 “Did You Know?” Facts

    6. Finding Events That Spark Joy

    7. LIVE: Events Calendar

    8. LIVE: Where to Eat

    9. LIVE: Experiences & Activities

    10. LIVE: Baltimore Guides

    11. Tools for Telling the Story

    1. Closing Survey

    2. Congratulations!

    3. Get the Pass

    4. Downloadable Course Completion Asset

    5. Keep Learning

About this course

  • Free
  • 35 lessons
  • 0.5 hours of video content

Discover your potential, starting today